Solving problems through design


Some of my favorite projects

Building a Crystal Ball

Data Visualization

Fashion Rental Startup

Mobile App Design

Grooming UX Designers

Leadership & Mentoring

Purchase Flow Redesign

UX Design

Rebuilding Kindle Kiosk

UX Strategy

Keurig Concierge

Product Thinking


Career highlights. ( resume)

  • 2016 - present

    Sr. UX Design Lead, Pure

    Lead UX @ Pure. Collaborate with team to create simple and insightful visualization to tell stories about customers' data.

  • 2015 - 2016

    UX Design Instructor, General Assembly HK

    Coached, mentored, role-modeled, and help grew students into industry-ready designers. Challenged status quote from Day 1 to raise the bar for our curriculum, delivering education that ultimately got our students UX design jobs.

  • 2012 - 2015

    Sr. UX Designer, Amazon Mechanical Turk

    A UX team of One at Amazon's crowdsourcing marketplace. I evolved our marketplace through research, design and customer experience-driven initiatives to achieve our business objectives.

  • 2007 - 2012

    UX lead, IBM Rational, Silicon Valley Lab

    UX owner of IBM Rational's two flagship enterprise development and collaboration software platforms. I also led team of 2 designers and managed our Design Partner Program.

  • 2004 - 2007

    Adv. Usability Engineer, IBM Websphere

    Usability owner and UI designer of a web application for software developer collaboration. Responsible for research, design, and testing of 20+ widgets running on the Websphere Portal.

  • 1999 - 2004

    Usability Engineer, Application and Integration Middleware

    Responsible for a variety of UX tasks that included usability testing for website, user interface design for desktop developer software, and the design and improvement of the installation experience.

  • 1996 - 1998

    M.A.Sc, Univ. of Toronto

    Graduate student at the Ergonomics in Teleoperation and Control Laboratory, specializing in 3D perception and augmented realities.

  • 1992 - 1995

    B.A.Sc, Univ. of Toronto

    Undergraduate degree in the Mechanical and Industrial Engineering program.

Additional details can be found on my LinkedIn profile

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