Design. Team Impact.


Projects I led & shipped at PureStorage:


Samples of pre-2018 projects below.

Building a Crystal Ball

Data Visualization

Fashion Rental Startup

Mobile App Design

Grooming UX Designers

Leadership & Mentoring

Purchase Flow Redesign

UX Design

Rebuilding Kindle Kiosk

UX Strategy

Keurig Concierge Service

Product Thinking


Career highlights. ( resume)

  • 2021 - PRESENT


    Lead a design team across 3 strategic pillars for Google Ads internal Sales CRM.

  • 2016 - 2021

    Head of UX, Pure

    Lead UX @ Pure. Collaborate with team to create simple and insightful visualization to tell stories about customers' data.

  • 2015 - 2016

    UX Instructor, General Assembly HK

    Coached, mentored, role-modeled, and help grew students into industry-ready designers. Challenged status quote from Day 1 to raise the bar for our curriculum, delivering education that ultimately got our students UX design jobs.

  • 2012 - 2015

    Sr. Product Designer, Amazon MTurk

    A UX team of One at Amazon's crowdsourcing marketplace. I evolved our marketplace through research, design and customer experience-driven initiatives to achieve our business objectives.

  • 2007 - 2012

    UX lead, IBM Rational, Silicon Valley Lab

    UX owner of IBM Rational's two flagship enterprise development and collaboration software platforms. I also led team of 2 designers and managed our Design Partner Program.

  • 2004 - 2007

    Adv. Usability Engineer, IBM Websphere

    Usability owner and UI designer of a web application for software developer collaboration. Responsible for research, design, and testing of 20+ widgets running on the Websphere Portal.

  • 1999 - 2004

    Usability Engineer, Application and Integration Middleware

    Responsible for a variety of UX tasks that included usability testing for website, user interface design for desktop developer software, and the design and improvement of the installation experience.

  • 1996 - 1998

    M.A.Sc, Univ. of Toronto

    Graduate student at the Ergonomics in Teleoperation and Control Laboratory, specializing in 3D perception and augmented realities.

  • 1992 - 1995

    B.A.Sc, Univ. of Toronto

    Undergraduate degree in the Mechanical and Industrial Engineering program.

Additional details can be found on my LinkedIn profile


Helping you grow your UX

From startups that seek needle-moving UX design consultations to enterprises in need of tailored corporate UX training, I am happy to help.