Applying UX design to solve business and customer problems

About Me

An elevator pitch


I have multiple years of experience designing desktop, web, and mobile applications. I take a data-driven approach, but I balance it with design instincts and judgments.

Interaction Design
95% Complete
Info Architecture
90% Complete
75% Complete


Having been a UX team-of-one for most of my career, I am comfortable working in ambiguity and finding insights through combinations of data-mining and qualitative researches.

User Testing
90% Complete
Interview & Survey
90% Complete
Quantitative Research
80% Complete


Axure, Sketch and Principle are my goto tools to build digital wireframes and interactive prototypes. I also use HTML+CSS+Bootstrap from time to time to build things (like this site).

Axure & Sketch
90% Complete
CSS & Bootstrap
75% Complete
Adobe Illustrator
70% Complete


Some of my favorite projects

Building a Crystal Ball

Data Visualization

Fashion Rental Startup

Mobile App Design

Grooming UX Designers

Leadership & Mentoring

Purchase Flow Redesign

UX Design

Rebuilding Kindle Kiosk

UX Strategy

Keurig Concierge

Product Thinking


Career highlights. ( resume)

  • 2016 - present

    Sr. UX Designer, Pure

    Lead UX @ Pure. Collaborate with team to create simple and insightful visualization to tell stories about customers' data.

  • 2015 - 2016

    UX Design Instructor, General Assembly HK

    Coached, mentored, role-modeled, and help grew students into industry-ready designers. Challenged status quote from Day 1 to raise the bar for our curriculum, delivering education that ultimately got our students UX design jobs.

  • 2012 - 2015

    Sr. UX Designer, Amazon Mechanical Turk

    A UX team of One at Amazon's crowdsourcing marketplace. I evolved our marketplace through research, design and customer experience-driven initiatives to achieve our business objectives.

  • 2007 - 2012

    UX lead, IBM Rational, Silicon Valley Lab

    UX owner of IBM Rational's two flagship enterprise development and collaboration software platforms. I also led team of 2 designers and managed our Design Partner Program.

  • 2004 - 2007

    Adv. Usability Engineer, IBM Websphere

    Usability owner and UI designer of a web application for software developer collaboration. Responsible for research, design, and testing of 20+ widgets running on the Websphere Portal.

  • 1999 - 2004

    Usability Engineer, Application and Integration Middleware

    Responsible for a variety of UX tasks that included usability testing for website, user interface design for desktop developer software, and the design and improvement of the installation experience.

  • 1996 - 1998

    M.A.Sc, Univ. of Toronto

    Graduate student at the Ergonomics in Teleoperation and Control Laboratory, specializing in 3D perception and augmented realities.

  • 1992 - 1995

    B.A.Sc, Univ. of Toronto

    Undergraduate degree in the Mechanical and Industrial Engineering program.

Additional details can be found on my LinkedIn profile

Contact Me

Questions? Comments? Let's get in touch.